Staff Stories Social Media Videos

It became clear to us after working with the Tasmanian Department of Education on the Teach Tasmania campaign and the Together We Inspire awards that it was vital to increase the profile of teaching as a career in Tasmania. The Tasman Digital team put their heads together and came up with a social media campaign that involved repurposing existing footage from previous projects to shine a light on teachers that go above and beyond. Short and sweet video packages were crafted using a cross section of teachers from different areas and backgrounds to highlight the opportunities that being a teacher in Tasmania presents. We put together an example and pitched it to the Department of Education marketing team, to their delight (and ours) it was exactly what they needed and has been incorporated into their social media strategy. 

The series touches on everything from career growth, being valued within communities, the luxury of living in a beautiful place and the experiences that drive our teachers to keep showing up for their students every day. These videos were supplied in a range of social media optimised formats to ensure maximum impact on social media feeds.